Sales Lab

Canada's only incubator for tech sales careers

The Conestoga Sales Lab helps individuals leverage an aptitude for sales to upskill and gain access to the lucrative tech sales industry. This 15-week program was created to address industry demand for these positions and has been designed in consultation with tech companies to focus on the most critical skills, attitudes and behaviours for success in this career. The Sales Lab has been designed with one goal in mind - to match great candidates with great companies to start a career in tech sales.

Applications are now open for the fall 2023 cohort.

Questions? Register for our Ask Me Anything session on Zoom.

  • Tuesday, July 18 at noon
  • Thursday, July 20 at noon
  • Tuesday, July 25 at noon
  • Thursday, July 27 at noon 

Important dates:

  • Applications open: Monday, July 3, 2023
  • Applications close: Rolling acceptances for August
  • Cohort starts: Friday, Sept. 1, 2023

Apply here 

Your characteristics 

What we offer in the Sales Lab

Learn the skills that industry cares about. We work with you to nurture the human skills of authenticity, empathy and integrity as well as critical hard skills in sales articulation and business acumen.

Learn from the best in the business. Our sales coaches are all real-world executives from the tech industry. We are focused on nurturing the potential of every person in the lab.

Access is everything. We curate a group of mentors from the tech industry to share their experience and expertise. These companies are also actively hiring, providing an opportunity to make an impression and open a door for job opportunities.

Set yourself up for success. We focus on upgrading your professional brand including your resume, LinkedIn profile and interview skills. A comprehensive job search strategy supports securing your first tech sales job.

What we look for in Sales Lab applicants 

We’re looking for Conestoga’s most-promising professionals who have what it takes to launch a career in high-tech sales. Interested applicants must be: 

  • Dynamic communicators 
  • Curious about business 
  • Fast learners 
  • Team players 
  • Committed to sales 
  • Gritty; you finish what you start 


  • Full-time or part-time Conestoga students in any program, from any campus
  • Recent graduates of Conestoga
  • Alumni of Conestoga, regardless of graduation date

Applications now closed for spring 2023.

Not sure if you qualify for this program or want to learn more? Contact us. 


Who we are in the Sales Lab  

Michael Downing

Michael Downing

Lead sales coach

Industry mentors

Located in the heart of Silicon Valley North in Waterloo Region, we have access to some of the world’s largest tech companies. These are just some of the brands whose sales executives and hiring managers generously give their time to provide mentorship in the Sales Lab.

Vidyard Logo Shopify Logo Daasity Logo Encircle Logo Bridgit Logo D2L Logo auvik Logo logo Axonify Logo
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