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CONESTOGAC.ON.CA
Innovation@Conestoga

Providing an IP strategy to develop a stronger brand at Chilly Paste Co.

February 20, 2024
A series of chili peppers and garlic around a bowl of sauce

In collaboration with the Conestoga Food Research & Innovation Lab, Chilly Paste Co. created a proprietary formulation for a food paste that allows for quick meal preparation. The Centre for Commercialization (C4C) provided an IP strategy to build a strong brand.

“C4C helped me understand the difference between patents, copyright, and trademarks. They assessed what would make sense for me to pursue.” - Amanda Luthra, CEO, Chilly Paste Co.

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