Our Apperception of Homeownership Paths
Dr. Domenica De Pasquale, Dr. Anthony Piscitelli, Dr. Sean Geobey
A survey of Ontarians was conducted to deepen understanding of the perceived barriers Canadians face to entering the housing market. The survey specifically focuses on the awareness and willingness of renters to access non-traditional mechanisms of entering the market including rent-to-own, shared equity models, and co-ownership. This presentation will share the awareness levels of Ontarians of these different models and explore results of a survey experiment, which presents the shared equity model using two different frames. Implications of these findings will be explored. The study is being conducted in partnership with Ourboro, a social purpose organization which uses the share equity model to help Canadians purchase a home.