Helping entrepreneurs build business development skills
The Sales Lab in the Conestoga Entrepreneurship Collective (CEC) is the only incubator in Canada for launching B2B sales careers. This unique program was developed in collaboration with industry to nurture high-potential candidates for desirable and lucrative careers in high-tech, B2B sales.
We have taken our highly successful approach and customized it for startup founders who must lead the charge on sales from Day One. In this 8-week module, we focus on the skills, attitudes and behaviours to supercharge your business development activity in Canada - getting the meeting with prospective customers - as well as networking with industry in a variety of settings.
This program is 100 per cent hands-on with a dedicated sales coach. Founders will use their own messaging, value proposition, and prospective customer list as the basis for the work, making it immediately applicable to their everyday sales activities.
Testimonials
Deschool | Sales Lab for Founders
“I wanted to take a moment to express how incredibly valuable the 8-week Sales Lab with Conestoga College, led by Ron Budreau, has been for me. The insights gained and skills honed during this program have truly been game-changers. Ron's guidance and the structure of the lab were instrumental in boosting my confidence and effectiveness in sales. I've learned so much, and the hands-on approach made it all the more impactful.” -Ritu Jhaveri, CEO & co-founder
Sales Lab for Founders is currently offered to ecosystem partners to augment current offerings. If you are interested in discussing how we can support your founders, fill out the CEC Partner Interest Form.
